UTM Link Builder

Build campaign tracking URLs with UTM parameters. Everything is computed in your browser - paste an existing URL with UTM parameters and they are extracted into the form.

Campaign details

Website URL * The destination page. Existing utm parameters are extracted automatically.

Source * Where the traffic comes from

Medium * Marketing medium

Campaign * Campaign name or promo code

Term Paid keyword (optional)

Content A/B test or creative variant (optional)

Campaign ID GA4 campaign ID (optional)

Normalize values (lowercase, trim, collapse spaces to underscores)

Generated URL

Fill in the form to generate your campaign URL

Parameter breakdown

Parameter	Value
No parameters yet

UTM parameter tips

utm_source - the referrer: google, facebook, newsletter, partner name
utm_medium - the channel: cpc, email, social, referral, display
utm_campaign - the campaign name: spring_sale, black-friday-2026
utm_term - the paid keyword for search campaigns
utm_content - distinguishes creatives or A/B variants
utm_id - a GA4 campaign ID used to link to imported campaign data

Google recommends using consistent, lowercase values for UTM parameters so identical campaigns do not split into separate rows in your reports. Enable the normalize option to enforce lowercase and replace spaces with underscores automatically.